
- KEEP THE FEEL REAL
Live it + Breathe it 
- Authentic Connection
Our clients come to us for our seasoned expertise, consumer insights + authenticity within the highly endemic
cultures of sports, entertainment, and fashion lifestyles. We are a great resource for anyone looking to trans-
late these lifestyles into branding experiences across multiple consumer categories and industries.
At KUSTOM KULT STUDIO if we’re not sketching or squeezing a mouse, we’re sitting atop motors, wheels
or water. We surf, skate, snowboard, mountain bike & bmx, drive open track, game it up- online and on the
court. We love what we do because it really is what we do, and who we hang with - core skaters, surfers, bike
riders, artists and musicians. Our vast network of creatives work for, or, are sponsored by, own or are running,
brands and businesses that keep us dialed into and on the pulse of these worlds. This gives us the credibility
and market awareness necessary to work with clients who want to place product or promotions successfully
within these selective consumer segments. You can rely on us to translate your goals into a meaningful
experience for this particularly savvy and discriminating audience.
KUSTOM KULT STUDIO has a valuable amount of experience in a real cross-section of design partners for
the Action Sports, Entertainment, Music, Motorsports, Food and Toy industries. This diversity allows us to
approach your project from a holistic and knowledgeable perspective. We enjoy the exchanging of ideas, we
find something new and insightful evolves out of the connection made with everyone involved in each stage
of every project. We know that clearly understanding your brand, your product, your audience and your
objectives drives successful design.
We look forward to connecting with you, bringing your ideas to life and crafting a successful experience for
you and your audience. 
- The Value of Kustom
KUSTOM KULT STUDIO has seasoned expertise at hand crafting original, authentic, relevant and distinct-
ively stylized brand experiences. The attention to detail and this meticulous craftmanship is what makes us
a truly unique and valuable resource.
*We call our whole process “Kustom.” Like the one-off craftsmanship of a hand built Hot Rod, or a Kustom
chopped, “one-of-a-kind & good-to-find” Harley. The planning, skill in fabrication and attention to detail
give you a ride like no other. This is how we treat your brand. Years of experience have taught us what
works for you. Uniquely hand-crafted executions have garnered both attention and results for our clients,
and, awards for the work. Whether we are revitalizing a brand or forging a new one, our Kustom approach
will appropriately add value, equity and can leverage the strength of your brand. Our Kustom process and
execution allows our clients to stand out from the clutter of the brand-scape and will deeply connect your
brand to your tribe. So, as we like to say, “Keep it Kustom.”


- KUSTOM KULT STUDIO Capabilities
Project Planning:
Trend Research - Color, Design + Retail
Market Research
Consumer Insights
Project Definition + Focus
Budget Planning
Brand Integration
Project Briefs
Execution:
CreativeDirection
Art Direction
Concept Development
Visual Style
Licensing Style Guides
Style Guide Assets
Design Language
Brand Identity Systems
Brand Guidelines
Brand Marks
Brand Mark Guidelines
Product Branding
Packaging
Collateral
Illustration
Logos
Logo Guidelines
Icons
Lettering
Font Design
Corporate, Service & Product Naming - Who We Work With
We’re just as comfortable working directly with a client as we are with an agency.
We work with CEO’s and Marketing Managers in Fortune 500’s and we work with Dream Weavers in
visionary start-ups. We work with Madison Ave agencies and boutique design firms. Our unique skills and
proven expertise provide valuable opportunities for a wide range of brand and product involvement- for a
client or an agency.

- Select Victims
ACTIVISION
AMMO BOOKS
ALEEDA WETSUITS
ART CRANK
BAD BOY MMA
THE BRAND FACTOR
BELL HELMETS
BMG
BRIAN SETZER ORCHESTRA
BUNGIE SOFTWARE
CLEAR CHANNEL
CONNELY WAKEBOARDS & SKIS
CONVERSE
DISNEY INTERACTIVE
EA
ELEMENT
FOX LICENSING & MERCHANDISING
FROG DESIGN
GIANT BIKES
GIRO SPORT DESIGN
HARLEY-DAVIDSON
HASBRO
HOT WHEELS
LI-NING
LIQUID AGENCY
LIVE 105 RADIO
MATTEL
McELROY FCB
MIDWAY GAMES
MIKE SALISBURY
MOUNTAIN DEW
MTV
NBA
NICK EGAN
NIKE
NXTZ
OAKLEY
OGILVY & MATHER
O'NEILL WETSUITS & SPORTSWEAR
OP
PACIFIC COAST POWER & LIGHT
PEPSI
PRO-TEC
QUIKSILVER
RETRO
ROCK SHOX
SEX PISTOLS (Nick Egan)
THE SIMPSONS
SMASH MOUTH
SMITH, SMITH & SMITH
SPIN MASTER
SPOT BIKES
SPUN-OUT RECORDS
SUPERCROSS BMX
TBWA CHIAT/DAY
TEAM DETROIT JWT
TL PARTNERSHIP
TYCO
ULTIMATE FIGHTING CHAMPIONSHIP
VIRGIN COLA
VIRGIN INTERACTIVE
WARNER BROS
WWE
X-96 RADIO
X-GAMES
YAHOO INTERNET LIFE
YOUNG & RUBICAM
ZOO / BMG RECORDS - Accolades1, 2 & 3 COLOR GRAPHICS - BOOK
ACTION SPORTS RETAILER MAGAZINE
ADDY - BEST OF DIVISION: BRANDING
ALT MAG - FEATURE
ALTERNATIVEPICK.COM - FEATURED ARTIST
ALTERNATIVEPICK.COM - SPOTLIGHT
BEST OF BUSINESS CARDS DESIGN - BOOK
BEST OF BUSINESS CARDS 2 - BOOK
BEST NEW VIDEO GAME DESIGNS - BOOK: PACKAGING
BILLBOARD MAGAZINE
C A - PHOTO ANNUAL
COOL TRENDS MAGAZINE
DESIGN IDENTITIES - BOOK: CORP ID FEATURE
EFFECTIVE SALES CATALOG DESIGN - BOOK
EXPLORING TYPOGRAPHY - BOOK
GLOBIE AWARD: BEST WORLD WIDE PACKAGE DESIGN
GRAPHIS MAGAZINE
GREAT SPORTING GRAPHICS - BOOK
GREAT T-SHIRT GRAPHICS - BOOK
HOW MAGAZINE - LOGOS, IDENTITY & SELF PROMOTION.
INC. MAGAZINE - GRAND PRIZE BRANDING
LETTERCULT.COM - TYPE DESIGN
LETTERHEAD & LOGO DESIGN 4 - BOOK
LOGO LOUNGE 3, 4, 5 - BOOK
LOGO LOUNGE MASTER BOOK 2, 3
LOGOLOUNGE.COM - INTERVIEW
LOGO WORLD - BOOK
THE NEW LOGO FROM CALIFORNIA - BOOK
NEXT GENERATION MAGAZINE - BEST GAME PACKAGING OF ALL TIME
POSTCARD GRAPHICS 4 - BOOK
PRINT MAGAZINE
PUBLISH MAGAZINE - BRANDING FEATURE
UNIVERSITY OF BARCELONA - GRAPHICS EXHIBIT
VIDEO GAME GRAPHICS - BOOK; PACKAGING
WESTERN ART DIRECTORS CLUB 
All works © 13THFLOOR 2011 and/or their respective owners.
NO REPRODUCTIONS without the expressed written consent of 13THFLOOR and the clients of 13THFLOOR.
NO REPRODUCTIONS without the expressed written consent of 13THFLOOR and the clients of 13THFLOOR.






